New Year, Still You: How to Set Career Goals That Aren’t Performative
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The beginning of the year can have this weird energy, right? Like, if you haven’t declared your ten boldest ambitions and put them on a vision board by January 3rd, you’re somehow behind. There’s pressure to perform progress. To craft goals that sound good in a team meeting or look good on LinkedIn.
And yet, so many of those goals? They’re not ours. They’re echoes of what we think we should want. Bigger title. More visibility. Sharper skills. But here’s the quiet truth that’s easy to miss: growth doesn’t have to look loud. And success doesn’t have to be performative to be powerful.
This year, what if your career goals weren’t about proving anything? What if they were grounded in actual alignment—clear, human, smart choices that reflect your values, not just your résumé?
Let’s talk about how to set career goals that support you—not the version of you the world expects.
1. Start With Energy, Not Titles
We’ve been taught to set career goals like steps on a ladder: first this role, then that promotion, then that salary bump. But that structure can fall apart pretty quickly if the roles don’t actually energize you—or worse, if you get to the top and realize the view doesn’t feel worth it.
Instead of chasing titles, start by asking: How do I want to feel in my work this year? Do you want more space? More challenge? More collaboration? Less burnout? Let that emotional intention shape the direction of your goals.
When I left my last full-time role, I didn’t know what my next job would be—but I did know I wanted to feel more ownership and less urgency. That became the filter for every opportunity I considered, and it kept me honest.
You don’t have to know the exact job title yet. You just have to know what kind of energy you’re moving toward.
Smart Move: Write your career goals like a “mood board” first—before you add job titles or bullet points. Then reverse-engineer your strategy from there.
2. Define Success in Your Own Terms—Then Check for Leaks
One of the fastest ways to end up chasing performative goals is by letting other people’s definitions of success slip in without you noticing. It’s subtle. You start to want what your mentor has, or what your peer just posted about, or what the company rewards most loudly.
That’s not always wrong—but it’s not always right for you, either.
Take 15 quiet minutes and ask yourself:
- What am I currently measuring success by?
- Where did that metric come from?
- Is it still true for me—or just familiar?
For example, is “leading a team” your goal because you genuinely love mentorship and people management—or because you’ve been told it’s the next step? Would you feel equally proud hitting a stretch revenue goal as you would designing a more flexible workweek?
Here’s the thing: you’re allowed to optimize for clarity, peace, impact, or creativity instead of just money, prestige, or scale. But you have to name those values first. Otherwise, you’ll keep defaulting to what looks good, even if it doesn’t feel good.
Smart Move: Audit your goals by asking: “Would I still want this if I couldn’t post about it?” If the answer is no, that’s information—not judgment.
3. Choose Fewer Goals, and Let Them Be Deeper
Not everything has to happen this year. I know that’s hard to hear in a world that celebrates constant acceleration, but here’s the truth: depth often delivers more than speed.
Pick 1–2 career goals that feel both meaningful and energizing. Then commit to doing them well.
That might mean:
- Finally building a skill that feels intimidating but exciting.
- Saying no to lateral moves so you can deepen your current role.
- Reworking your daily schedule to protect space for real thinking.
- Having one career-shifting conversation per quarter—with someone who challenges your thinking.
According to behavioral science research, people are more likely to reach goals when they’re specific, emotionally resonant, and manageable in scope. Spreading yourself across too many diluted goals may look productive, but often leads to burnout or shallow wins.
This year, I picked just one: write more bravely. That goal doesn’t come with metrics or public milestones, but it does shape how I say yes (and no) to projects. That’s what makes it powerful.
4. Protect Your Progress From the Noise
Setting aligned career goals is one thing. Protecting them from outside noise? That’s where the real work begins.
We’re surrounded by comparison triggers: performance reviews, team wins, promotions, industry lists, subtle status games. It’s easy to doubt your direction if someone else’s goal seems shinier.
So how do you stay grounded?
- Check in monthly with your original “why.” Reread the version of success you defined.
- Find a trusted accountability buddy—not to pressure, but to reflect with.
- Track your progress in terms of learning, growth, and energy—not just outcomes.
And finally, remind yourself: progress that doesn’t look flashy is still progress. The meetings you didn’t over-explain yourself in? The boundary you held? The pause you took before answering? Those moments count. More than you think.
Smart Move: Make a private “quiet wins” list in your Notes app. Document the things that wouldn’t make headlines, but moved you closer to the kind of professional you want to be.
5. Let Your Goals Be Flexible—Because You’re Still Learning
One of the most performative traps in goal-setting is treating your plans like they’re carved in stone. Real talk? You’re allowed to shift your goals if life shifts. If you learn something new about yourself. If the thing you thought you wanted... no longer fits.
Flexibility isn’t failure—it’s wisdom in motion. And being the kind of professional who can reassess, adjust, and realign mid-year? That’s a skill most people wish they had.
Instead of writing your career goals in ink, write them in pencil. Build in check-ins every quarter. Ask yourself: Does this still feel aligned? Do I still care about this? Is this goal serving my growth—or my ego?
And if the answer is “I’m not sure”—that’s okay, too. Keep listening. Trust the version of you that’s still unfolding.
This Time, Let It Be for You
You don’t need louder goals. You need truer ones. Ones that make sense for your actual life, not just your résumé.
So this year, instead of trying to become someone shinier, more polished, or “next level,” maybe just try becoming someone more honest. More aligned. More willing to define success on your own terms, even if it looks quieter from the outside.
That’s not small thinking—it’s sustainable growth. And it’s the kind that actually feels good to live inside.
New year, still you. Still powerful. Still enough.
Jared is an MBA-trained career coach with experience in recruiting and talent development. They write about negotiation, interviewing, career pivots, performance reviews, and leadership—always with realistic scripts, strategy, and a focus on long-term earning power.